What began as the visual identity of a streamer collective would eventually become the face of one of the most influential independent media platforms in French rap culture.

Commissioned during DVM's early stages, I was responsible for creating the core visual identity of the project. The objective was to design a logo capable of growing beyond its initial purpose and adapting to future developments across media, music, merchandising and esports.

Over the years, the identity remained unchanged while the brand expanded significantly, appearing across millions of online views, major artist interviews, merchandise collections and live industry events. The logo continues to serve as the central visual element of the DVM ecosystem, supporting a platform that has become a recognized voice within the French music and livestreaming landscape.