BIGFLO & OLI STADIUM TOUR 2024
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BIGFLO & OLI STADIUM TOUR 2024 -
PROJECT : Stadium Tour 2024ROLE : Merch designer/Graphic DesignerYEAR : 2024CLIENT : Bigflo & OliFor the Stadium Tour 2024, I was commissioned to develop a range of official merchandise celebrating Bigflo & Oli's first stadium tour across France.
Working from the artists' existing visual identity and tour branding, I designed a series of products intended to function both as fan merchandise and commemorative keepsakes of the event. The collection included apparel, supporter accessories and collectible items, with a strong focus on creating products that fans would continue to wear and display long after the concerts themselves.
From initial concepts and graphic development to production-ready artwork and presentation mockups, the project aimed to capture the energy of a stadium show while remaining faithful to the duo's established visual universe.
Stadium Supporter Scarf
Designed in Illustrator, Mockup made in PhotoshopInspired by traditional football supporter culture, the scarf was conceived as the flagship product of the collection. The objective was to create an object that could naturally belong both inside a concert venue and in the world of stadium fandom.
The design combines custom typography, tour branding and symbolic elements associated with Bigflo & Oli's community, creating a piece that functions equally as wearable merchandise and as a commemorative souvenir. Particular attention was given to the woven construction, label details and date references, allowing the scarf to celebrate a specific moment in the duo's career while remaining timeless for fans.
Stadium Apparel
Designed in Photoshop and Illustrator, Mockups made in Photoshop, Front tee design collab w/ BabtouwithattitudeAlongside the supporter scarf, I developed a range of apparel concepts intended for a diverse audience spanning multiple generations of fans.
The collection explored different visual directions, from understated tour branding to more expressive graphics inspired by vintage concert merchandise and sportswear culture. Each design was created with wearability in mind, balancing event-specific storytelling with aesthetics that could comfortably exist beyond the concert environment.
The final selection included official garments produced for the Stadium Tour, while additional concepts were developed and presented as part of the creative exploration process.
Collectible Fan Accessories
Designed in Photoshop and Illustrator, Mockups made in PhotoshopTo complement the apparel collection, I also designed several accessory concepts inspired by stadium culture and fan participation.
These included oversized supporter foam hands, a branded football and other collectible items intended to reinforce the communal aspect of the live experience. While not all concepts reached final production, they played an important role in defining the wider merchandising ecosystem and exploring how fans could physically engage with the identity of the tour.
The objective was to transform the merchandise offering into a complete event experience rather than a simple collection of products.
One of the key challenges of the project was creating merchandise that felt unmistakably connected to Bigflo & Oli while also carrying the significance of a historic live event.
The visual system therefore combined existing brand assets, custom typography and new graphic elements developed specifically for the Stadium Tour 2024. By integrating tour dates, supporter-inspired codes and community-focused symbolism, the collection was designed to resonate both with dedicated fans and with attendees looking to take home a lasting memory of the experience.
The result is a range of products positioned somewhere between official merchandise, sports memorabilia and collectible design.
Creating a Stadium Identity
