SO LA LUNE : L'ENFANT DE LA PLUIE

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SO LA LUNE : L'ENFANT DE LA PLUIE -

PROJECT : L'enfant de la Pluie

ROLE : 3D Artist/Motion Designer/Web Designer/Merch Designer

YEAR : 2024

CLIENT : So La Lune

For the launch of L'Enfant de la Pluie, I contributed to the visual ecosystem surrounding both the album release and its direct-to-consumer campaign.

Starting from the production files of the collector box, I recreated the product in 3D at its exact dimensions before developing a series of visual assets used across the launch campaign, including the announcement teaser and the official pre-order website.

My involvement spanned 3D production, motion design and web design, helping translate the album's rainy Tokyo-inspired atmosphere into a cohesive digital experience.

The Collector Box - 3D

Modeled and textured in Cinema4D, Rendered with Octane

Using the original manufacturing templates provided by the production team, I rebuilt the collector box in Cinema 4D with accurate proportions and dimensions.

Particular attention was paid to texture fidelity, material rendering and artwork alignment to ensure the digital version matched the final physical product as closely as possible. The resulting 3D asset became the foundation for multiple elements of the album's launch campaign.

Announcement Teaser - Motion

Modeled and animated in Cinema4D, Rendered with Octane, Post processing and compositing in After Effects

Rather than treating each deliverable as an isolated piece, the project was conceived as a connected creative ecosystem. The 3D assets produced for the collector box were later reused across promotional materials, including the announcement teaser and website experience, creating a consistent visual language throughout the album launch.

This cross-disciplinary approach reflects the way I often work: building flexible creative assets that can evolve across motion, web and merchandising environments.

D2C Store - Webdesign

Interactive prototype made in Figma

Working from the established visual direction of the album, I designed the website experience to serve both as a promotional platform and a direct-to-consumer storefront.

A major focus of the project was the implementation of large-scale parallax compositions, recreating the atmosphere of a rain-soaked Tokyo cityscape while maintaining clear navigation and product visibility. Particular attention was given to the presentation of the 18 collector box editions, each featuring a unique polaroid, ensuring the product offering remained accessible without overwhelming the visual narrative.

By combining immersive storytelling with practical e-commerce requirements, the website became a central component of the album's launch ecosystem.

Products for the fans - Merchandising

Designed in Photoshop and Illustrator, Mockups made in Photoshop, Front tee design by @mattisparias

The merchandise collection was conceived as an extension of the album's visual language, translating key symbols and references from L'Enfant de la Pluie into wearable pieces.

Inspired by Tokyo's urban landscape and the project's recurring themes of rain, solitude and nocturnal exploration, the designs combine minimalist front graphics with larger statement visuals. Japanese typography, geographic markers and lunar iconography were used throughout the collection to reinforce the connection between the garments and the album's narrative.

Particular attention was given to production details. The crescent moon back print and selected graphic elements were produced using phosphorescent ink, allowing the visuals to reveal themselves in the dark and further echo the nocturnal atmosphere of the project. The geographical coordinates featured on the chest graphic were also adapted depending on the edition, differentiating the direct-to-consumer release from the exclusive Pop-Up Store version.

Rather than focusing solely on artist branding, the collection aimed to create pieces capable of standing on their own while remaining deeply rooted in the world of the album.

Designing the D2C Experience

One of the main challenges of the project was adapting the visual direction to an e-commerce environment without compromising the atmosphere of the album.

The website relied heavily on parallax effects and layered cityscapes inspired by Tokyo under the rain, creating an immersive browsing experience. At the same time, the store needed to showcase 18 different collector box editions, each featuring its own exclusive polaroid.

A significant part of the design process focused on balancing product visibility with visual storytelling, ensuring the commercial aspects of the site remained integrated within the overall artistic direction rather than disrupting it.

Gazo

Bigflo & Oli